The World's First Hologram Print Ad

To introduce the most innovative 911 ever, Porsche partnered with Fast Company to create the world’s first hologram print ad. Magazine subscribers experienced the new 911 like never before as the sports car roared to life in floating form. The execution quickly generated international press and viral buzz across the Internet.

Print Ad Illuminates the New 911

To further demonstrate the technologies within the 911, Porsche and Inc. magazine created a print ad that lit up the vehicle upon touch.

PORSCHE “COMPETE” TV COMMERCIAL

Through the magic of film, Porsche produced a commercial to depict what would happen if Muhammad Ali stepped in the ring against himself. If Maria Sharapova faced off against herself. And if Magnus Carlsen sat across a board from himself. All to help tell the story of a new 911 being born.

Ever Ahead with the Porsche 911

The World's First Hologram Print Ad

Print Ad Illuminates the New 911

PORSCHE “COMPETE” TV COMMERCIAL

Through the magic of film, Porsche produced a commercial to depict what would happen if Muhammad Ali stepped in the ring against himself. If Maria Sharapova faced off against herself. And if Magnus Carlsen sat across a board from himself. All to help tell the story of a new 911 being born.